Having listened to the promotional strategy advice of a wide variety of people, I'm planning to accomplish two things this weekend. One will be to set up Hootsuite (or some equivalent social media manager, but that's the one people seem to prefer) to handle automated promotional reminders that I rarely have the emotional energy to do manually. The other will be to set up an opt-in (of course!) newsletter for fans and readers to provide both a direct way to communicate announcements and other information, and to provide special content in exchange for access to attention.