It isn’t necessary to be as much of a language geek as I am to love this book. McCulloch does an excellent job of applying linguistic analysis and principles to the ways the internet has used and changed language, and then explaining it all in an engaging and understandable way for the lay person. If you have ever had a “kids these days!” moment about online language, this book will explain to you why the things you’re complaining about are actually fascinating examples of larger trends in language change that have always been present.